Lipasam

Overview

The challenge with “Lipasam Reyes Magos” was to create a temporary digital platform that would reflect a social marketing and environmental awareness initiative by LIPASAM, the public cleaning company of the Seville City Council. The goal was to develop a website that would allow parents to book a free, personalized video call with the Three Wise Men, using the magic of Christmas to educate children and their families about the importance of sustainability and caring for the environment. We needed an intuitive and accessible design that would make it easy to schedule appointments and prepare for the video call, ensuring that the experience would be magical and memorable for the little ones. The result is a website that inspires excitement and connects families with a tradition in an innovative way. Through a festive design and clear navigation, the site highlights the option to book a video call with Melchior, Gaspar, or Balthazar. The website’s structure simplifies the booking process, allowing users to select a Wise Man, choose a date and time, and fill out a form with information about the children to personalize the call. We implemented a simple and intuitive appointment system that streamlines the booking process and prepares families for the video call, enhancing the experience from the very first click. The platform now perfectly captures the essence of the campaign: a space where tradition meets technology and environmental awareness, offering the children of Seville a magical encounter with the Three Kings while they learn to care for their city.